Fund raising summary

Here is a brief summary of the RBMIND-London Triathlon Fund Raising Plan and the results.

The first step was to create a communications strategy. We outlined the goals and then the steps to reach them. These included a monetary target, but also, professional development and raising the exposure of RBMIND. Sorting the technical side- website, blog and draft emails- was done at this stage also.

We then focused on getting a large commercial sponsor to contribute early. This set the standard going forward and gave us credibility with smaller donors.

Lastly, we went out to community groups, friends and family, communicating the importance of RBMIND and how their contributions can make a difference. The blog was very useful tool for this segment- it created a personal connection with individuals.

The results: We raised over £2000. Intangibly, we raised the profile of RBMIND across the local community and about metal health issues to a wider audience.

I’m now writing personal thank you notes to the donors, including a small picture of my finish.